While working with the Airbnb Growth & Traffic team, we were tasked with building off the excitement of the Barbie Malibu Dreamhouse being brought to life. Through an email, social posts, and a landing page, we drove to bookings in the Plus and Luxe inventory, Airbnb’s most beautifully-designed homes. This way, even if fans didn’t book Barbie’s place in time, they have other great options for a dreamhouse stay.
Social driving to page.
Email with Plus listings.
Landing page with cities featuring Plus inventory.
Designer: Sean Tracy | Producer: Kate Wallace