Nature’s Recipe wanted to build awareness around their first-ever treat. True Treats set themselves apart from the rest of the category by listing their 100% real ingredients on the front of the packaging. We focused on transparency in these posts and Instagram Stories “game.”
True Treats Mini Biscuits:
“Featuring 100% real ingredients, our new True Treats have nothing to hide. Help your dog keep it real with these natural and delicious snacks.”
True Treats Chewy Jerky
“We put the 100% real ingredients in new True Treats on the front of our package, because we have nothing to hide. Now that’s something to wag about.”
Instagram Stories “Tap ‘N Hold” game
Creative: Ben Aguirre & Ben Muckensturm