CultureCon, a multi-day conference for creatives and entrepreneurs of color, was held virtually in 2021. As presenting sponsor of the festivities, Square covered 100% of admission costs, making CultureCon accessible to more than 16,000 people. Alongside their ticket, attendees received this eGuide encouraging them to reimagine what the future of entrepreneurship looked like. It offered articles, tools, and tips to help get their own businesses off the ground.
I really enjoyed putting this together, building up intrigue with a provocative statement, then following up with an actionable takeaway. It made for nice “1-2 punches” throughout the copy.
Copywriter: Ben Aguirre | Designer: Ashley Corcoran