You Two Should Meet was Square’s business-education series across TikTok, Instagram, and YouTube Shorts. We brought two business owners together for a conversation and encourage them to share insights, advice, and tips that were “too good to be true.”. We cut the interview into skits and shared them across our channels to educate and inspire our community.
I sourced all the businesses, built run-of-show guides for the conversations, supported our sellers on set, and earmarked the best moments and quotes so we could get right into the edit.
We created over 50 videos from shoots in Portland and Columbus. At time of posting, these videos set benchmarks for total watchtime on TikTok and YouTube Shorts.
3rd & Gilman Studios | Creative: Ben Aguirre, Josephine Wai Lin, Carl Sturgess, Tim Finch, Chelsea Bassler, Jeff Sabin-Matsumoto, Ryan Garber