We met Bay Area entrepreneurs using Square to expand into merch, subscriptions, packaged goods, and more. The challenge? Achieve creative excellence with half our normal budget.
I led scriptwriting for the project. Each business got 2 videos: one focused on their brand and story; the other a testimonial on how they were using Square to become a multihyphenate. The testimonial videos became tent pole pieces of content for the 2023 Future of Commerce Report.
Production: DLA Films | Creative: Josephine Wai Lin, Carl Sturgess, Evan Groll, Amy Feitelberg, Nick Dahl