Natural Balance was another client I had the opportunity to work on while at R/GA. Our team was tasked with taking common misconceptions about dog food and debunking them with cute videos. Our potato mascot stole the client’s heart.
Potatoes+Diet
“Our Vet Techs have put an end to this myth. Dog obesity is caused by excess calorie intake, not individual ingredients.”
Rosemary+Toxicity
“Thanks to our Vet Techs, we know rosemary in a dog’s food won’t affect their adventurous spirit!”
Potatoes+Toxicity
“Thanks to our Vet Techs, we know that potatoes in their cooked form are a quality carbohydrate and a highly digestible energy source!”
Protein+Aggression
“After numerous studies, there is no evidence that high protein diets can impact a dog’s aggression. Chalk this myth busting moment up to our Vet Techs!”
Illustrator: Patricia Watanabe | Designer: Kyler Tellier