Square’s Bite-Sized Business School is a TikTok series looking to educate and support entrepreneurs along their journeys. I wrote scripts covering topics like establishing a brand identity, designing merch, and turning customers into regulars. My favorite video showed how a pickle company took advantage of going viral, thanks to a famous pro-wrestling world champion.
Our first batch of videos were powered by VO and fun, social-forward GFX. For batch two, we got TikTok-native and went with front-facing videos. I even made an appearance as talent… O_o
Copywriter: Ben Aguirre | Video Creative: Tim Finch