Square believes Black people are the heart and soul of America. Their businesses are shaping what’s next in Chicago, and everywhere. In the second iteration of Brand’s The Future is Built Here campaign, we focused on Black-owned businesses Pear Nova beauty, Sir & Madame apparel, and Semicolon bookstore. During the campaign, our landing page had over 24k views and a higher time-spent-on-page than the Square homepage (152s v 42s). In total, we had over 30m impressions across social and OOH.
1x Bronze, 2022 SF ADDY AWARDS - Social Media, Campaign; 1x Bronze, 2022 SF ADDY AWARDS - Poster Campaign
GCD: Eileen Tjan | Designer: Ashley Corcoran | Copywriter: Ben Aguirre