Our Brand team had the opportunity to design new Square swag and accessories. The goal was to create items that would speak to the realities of running a business. We hoped the swag would resonate with business owners and fans of the brand as equally as Square employees. It was a lot of fun to write irreverent, playful copy across shirts, hats, and more. One of the statement pieces, the Smiley Face tee, pays homage to takeout bags that so many restaurants are known for.
Over 600 items were sold in the first month of the swag’s release. Shop the entire collection here.
Copywriters: Ben Aguirre, Justin Whaley | Designers: Ashley Corcoran, Jess Dollano, Phil Gauthier, Aaron Poe | Production: Alicia Cagnoli | Photographer: Terence Bordon